Game key regions explained
Publishers sell games at different prices in different countries, so some keys only work in a certain area. The region is the most common reason a cheap key will not activate.
GLOBAL
Activates anywhere in the world – the safest choice wherever you live.
EUROPE / EU
Works for accounts in the European Union and usually the rest of Europe, depending on the game’s terms.
US / NA and UK
US keys work for accounts in the United States (often also Canada); UK keys for accounts in the United Kingdom.
ROW (Rest of World)
“Rest of world” keys are meant for countries outside Europe, the US and the UK (the exact list depends on the publisher). They usually will not activate on a European, US or UK account.
Keys locked to single countries (Turkey, Argentina, India…) are not listed on GameKeysDeals.
Why not a VPN
Activating a key from another region through a VPN breaks the terms of Steam and other platforms and can get the game or account restricted. It is not worth the risk for a small saving.
How we show it
Every offer shows its region, and the region selector on each game page filters the list to keys you can activate. Next: How to buy game keys safely.